Back in the 1950’s, product marketers created print ads that ran in newspapers and magazines. Then when they discovered television as a more persuasive advertising medium, everything changed and consumer advertising exploded. A similar phenomenon is happening now in employer branding.
Employer branding teams have been refining their EVPs and inclusion messaging but lack a means of effectively communicating with candidates. Career sites are only updated every several years and organizations lack the social media content to continuously create engaging campaigns.
The data on video effectiveness is overwhelming, from engagement rates, to recall, to credibility. With video making up more than 90% of internet traffic, Talent Acquisition teams are badly out of step with static images and text-based messages. Traditionally, video has been expensive to produce and unwieldly to manage, but the integrated SparcStart platform has changed all that.
SparcStart announced a new suite of features that enable Talent Acquisition and Employer Branding teams to add compelling video content to every touchpoint in the candidate journey to better connect with candidates and ultimately drive them to apply. With a fully integrated video platform that captures employee-generated content, automates approvals, standardizes branding, and generates marketing campaigns, employers are transforming their outreach and achieving a new level of effectiveness.
With the addition of the video Promotion Pages, the platform now provides end-to-end simplicity, security and scalability to video creation, editing, approval and sharing. Whether an organization is looking to generate more applications, support their DEI efforts, highlight internal mobility opportunities, raise visibility on campus, showcase their culture or enhance onboarding, SparcStart provides an intuitive and easy to use video platform that enables recruiters to directly address these needs.
The Promotion Pages are pre-formatted templates that enable you to add approved videos to event announcements, EVP showcases, employee testimonials, hot-job profiles, workflow examples, DEI insights, employee shout outs, step by step onboarding assistance, and much more.
SparcStart CEO Maury Hanigan explains how clients are using the new capabilities:
One of the really exciting options is our Exhibit page. This page hosts four videos and is embeddable in your career site. Once you embed the page, you can update it by simply clicking on a new video. Now you can update and refresh your website by embedding an unlimited number of Promotion Pages without needing any outside assistance, giving candidates fresh content on a consistent basis.
All the Promotion pages are pre-formatted with your logo, company colors, layout, and type so even if you don’t have graphic design skills you can create a professional and branded piece in minutes. From a corporate perspective, you have the assurance that all of the information shared with candidates meets the brand and compliance standards.
We have clients creating showcase pages of their women engineers and sharing them before the Grace Hopper dinner; they are creating EVP pages by function where employees explain how the value is experienced in their function; they are creating invitation pages for students to join an event, and many more initiatives that bring credibility and life to their efforts. Video is powerful in communicating in a way that touches us.
We have seen clients who had a hundred or more videos of employees answering standard questions, but the videos didn’t work well as a stand-alone social media post and the clients didn’t know what else to do with them. SparcStart’s flexibility and marketing options take a different approach. We start by asking clients what business issues they are trying to solve and then look at how video can have an impact. It is much more results driven than generic Q&A videos.
SparcStart is the fully integrated video marketing platform that addresses all of your employer brand, TA, and recruitment marketing needs. It is the one-click platform that enables you to create, manage, approve, and share employee generated videos at scale. Every employer brand team needs a video platform, SparcStart is the one that makes it simple, secure, and scalable.
To learn more, go to www.SparcStart.com/recruitment-marketing-platform or reach out to info@SparcStart.com.