In part two of this three part series, we are exploring how to improve the performance of video in the recruiting process. If our true goal is to improve the return on investment with regard to our hiring videos, then we need to focus on doing the right things. This includes everything from video length and focus…
Lighthouse Research and Advisory Special Research Report by Ben Eubanks Candidate experience is on everyone’s lips these days, but the discussion is rare when companies actually ask candidates what they want and attempt to provide it. In our latest research study on Video and the Candidate Experience, we looked not just at how companies are…
Let me assume for a moment, that you are not in an active job search. I’ll go a step further and assume that you are successful in your current role – you are achieving results and your management values you. What are the chances that you will take time out of your day, put your current…
By Matthew Low If you don’t like watching yourself on video, you are among the majority. The fear of being on camera, or video-phobia, is not new, but thanks to apps such as Snapchat and Instagram, millennials are loving it, and Baby Boomers and Generation Xers are slowly getting on board. The reason you hate…
The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance. Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read: A reported 5,000 men lined up to apply. If your knowledge of history extends to arctic explorers, you know…
The month of December often seems like a dead month for recruiting. Much of its 31 days are taken up by holidays and hiring activity is limited heading into the new year. However, identifying and sourcing good candidates is almost always a good investment, if not for a current opening, then for a future one….
