Independent research shows:
Hiring Manager video makes the recruiting process more efficient
Many Talent Acquisition teams are facing budget and headcount pressure. Adopting Hiring Manager video will increase your efficiency and allow you to do more with less. A major study of almost 10,000 candidates quantifies the reduction of unproductive work by recruiters when video
is used strategically. To present a full slate of qualified, interested and available candidates to a hiring manager, the inclusion of a hiring manager video significantly reduces the investment needed to source, screen and asses candidates.
Results
Hiring Manager Video included in outreach:
- Increases the quality of your applicant pool
26% fewer candidates sourced
- Reduces the outreach required
35% increase in applicants advancing to the interview
- Reduces recruiters’ workload
32% fewer screens and 11% fewer assesment
Video Increases Productivity Throughout the Process
The Research Study
Sample size: 9,956 Candidates
Structure: A/B Test
Timing: Q2, 2024
Location: United States and Canada
Execution: The Sourcing Institute
The Candidate Dynamics
When candidates view a hiring manager video:
- The job becomes real and different
- Candidates spend more than 2x as long learning about the job
SparcStart is the recruitment marketing platform that leverages the power of video to increase recruiting efficiency. Central to the platform is Sparc, the tool that automates the creation, approval and embedding of hiring manager video clips into the job posting pages of your career site. Sparc makes it easy for hiring managers to humanize the job, making recruiting efforts more compelling and effective. Sparc makes it simple, secure and scalable.
