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Make Your Employer Brand Accessible with Video By: Anika Anna Candidates are looking to gather insider information about your company so they can envision themselves as an employee. They become aware of your company’s employer brand via many potential streams of exposure, including word of mouth, company website, affiliations and job postings. However, not all…

Graduating into the Unknown By: Amanda Cagnassola Entering the workforce is one of the most exciting but challenging moments in a college graduate’s life. The pandemic has made it difficult for experienced workers and recent college graduates to find work. When the pandemic originally began, the job market was not hot, and no one knew…

Onboarding with ease By Maury Hanigan Onboarding, while technically the last step in the candidate journey, it is often the one most overlooked by recruitment marketing and employer brand pros. It’s that point when we have achieved the mission of filling a requisition with a qualified, available, and interested person. It feels so good. The...

The no-ghosting insurance policy By Maury Hanigan Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like a moment...

Guarantee that YES to your offer By Maury Hanigan So far, we have thought through how use video to attract, educate, nurture, convert and interview talent. And, it’s worked - we’ve found the person we want to hire! It’s a happy day. In most enterprise organizations, these offers happen for multiple candidates and hiring managers...

Surprise and delight, interview style By Maury Hanigan Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit. The remainder of the journey is still about converting, but honestly, we cannot select...

Boosting applications and quality By Maury Hanigan Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle. And yet, as recruitment marketers, we tend to put the end...

Break down the big barriers By Maury Hanigan At this point in the journey, our candidates know we exist (yay!). They also have a good sense of what it’s like to work with us. Hopefully, we are sharing compelling videos of our people, telling their stories so that they will hand over a little information...

Show them the real you By Maury Hanigan In the last two pieces (Intro and Awareness), we’ve discussed the power of video in helping candidates convert into the next stage of their journey. Marketing in these early phases, if done well, will increase your candidate quality because you are spending your efforts showing them who...

More attention and traffic right now by Maury Hanigan It’s pretty clear (we hope) from our last piece (Overview post) that having a plan to advance candidates through the recruiting journey is critical and video may be the best tool in the toolbox to get this done. In reviewing the different stages of the journey,...