Posts by Maury Hanigan

Onboarding with ease By Maury Hanigan Onboarding, while technically the last step in the candidate journey, it is often the one most overlooked by recruitment marketing and employer brand pros. It’s that point when we have achieved the mission of filling a requisition with a qualified, available, and interested person. It feels so good. The...

The no-ghosting insurance policy By Maury Hanigan Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like a moment...

Guarantee that YES to your offer By Maury Hanigan So far, we have thought through how use video to attract, educate, nurture, convert and interview talent. And, it’s worked - we’ve found the person we want to hire! It’s a happy day. In most enterprise organizations, these offers happen for multiple candidates and hiring managers...

Surprise and delight, interview style By Maury Hanigan Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit. The remainder of the journey is still about converting, but honestly, we cannot select...

Boosting applications and quality By Maury Hanigan Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle. And yet, as recruitment marketers, we tend to put the end...

Break down the big barriers By Maury Hanigan At this point in the journey, our candidates know we exist (yay!). They also have a good sense of what it’s like to work with us. Hopefully, we are sharing compelling videos of our people, telling their stories so that they will hand over a little information...

Show them the real you By Maury Hanigan In the last two pieces (Intro and Awareness), we’ve discussed the power of video in helping candidates convert into the next stage of their journey. Marketing in these early phases, if done well, will increase your candidate quality because you are spending your efforts showing them who...

More attention and traffic right now by Maury Hanigan It’s pretty clear (we hope) from our last piece (Overview post) that having a plan to advance candidates through the recruiting journey is critical and video may be the best tool in the toolbox to get this done. In reviewing the different stages of the journey,...

The last several years in Talent Acquisition has brought us tremendous innovation. We are thinking more strategically than ever before on how we can create experiences that bring in the best talent to our organizations by showing them what it means to work at our companies. Companies of all sizes are getting laser focused on…

When you think about recruiting videos, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee testimonials that are part of your company page on The Muse? If you thought of either of those, you’re dating yourself. It’s not that videos aren’t important recruitment marketing tools….