Back in the 1950’s, product marketers created print ads that ran in newspapers and magazines. Then when they discovered television as a more persuasive advertising medium, everything changed and consumer advertising exploded. A similar phenomenon is happening now in employer branding. Employer branding teams have been refining their EVPs and inclusion messaging but lack a…
With today’s release of the new video marketing capabilities, SparcStart leads the industry as the simple, secure and scalable platform to power employer branding and recruitment marketing video. Increased automation and remote processes have disconnected candidates from the relationships that engage them in the recruiting process. Low application rates, ghosting and offer declines are…
We had the pleasure of sitting down with director, documentarian, and actor Nat Swyer to discuss the best tips for getting employees comfortable on camera. You can watch the recording below or read on to find out Nat’s tips. Video is a crucial element of building your employer brand and it is a vital tool…
How often do you think candidates are scammed? And how many different employment scams do you think there are? The sad truth is that annually, hundreds, if not thousands of candidates are victims of online fraud carried out under the guise of a job opportunity. And it is not just small company names that…
You don’t have enough qualified applicants. You are spending more, working harder, increasing salaries, while offering more flexibility and you still can’t fill your roles. Why aren’t candidates attracted to your roles? Are you trying to hire a software engineer? Does your outreach look something like this? Can you tell them apart? Can…
It’s time to do something different with your recruitment technology if you really want candidates. By Maury Hanigan Are you frustrated and puzzled by the lack of applicants for your jobs? Are you asking your recruiting team to work harder, maybe increase spending and crank up the machine? Your process has worked in the…
Does this sound like you? You worked on your DEI messaging and held focus group with current employees to determine key elements. You analyzed the transcripts and crafted your language with key phrases. You invested in a video production crew and carefully managed all aspects of shooting. You selected several great spokespeople and provided them…
2020 has forced us to rethink campus recruiting in its entirety. We didn’t quite ask for it, but the year 2020 has demanded recruiting in all forms to radically change. Included in that, of course, is college campus recruiting. While college and universities will have varied approaches during the 2021-2022 school year, one thing is…
While you cannot control all the factors that lead to ghosting, minimizing the amount is critical Candidate ghosting has become so bad that a client just told me that they had an 89% ghosting rate for interviews! Think of that, for every 100 people who make it through the initial screen and are invited in…
