Why is Brand Marketing allocated huge budgets every year and Recruitment Marketing begs and scrapes for every dollar? Yes, brand marketing is tied to company sales, but without talented employees, that consumer demand never translates to revenue. One of the reasons for the inequity is Brand Marketing’s ability to show the return on investment associated with…
Why is Brand Marketing allocated huge budgets every year and Recruitment Marketing begs and scrapes for every dollar? Yes, brand marketing is tied to company sales, but without talented employees, that consumer demand never translates to revenue. One of the reasons for the inequity is Brand Marketing’s ability to show the return on investment associated…
When considering the adoption of a video platform for employer branding and recruitment marketing, several indicators suggest that a company will see a substantial return on investment. Is it time for you to update your tools? Increasing Recruitment Costs: If traditional recruitment channels are becoming increasingly expensive without delivering commensurate results, it might be time…
If you want to work efficiently and maximize your impact, having a centralized and easily accessible platform for all your recruitment marketing videos, images, and documents is no longer a luxury—it is a necessity. Storing these resources on SharePoint, Google Docs, or a gated FTP is almost the same as deleting them. If they aren’t…
The role of artificial intelligence (AI) and automation has become increasingly prominent in recruiting. Every podcast, webinar and conference is dominated by discussions of new technologies. While these options promise efficiency and streamlined processes, they have inadvertently led to a dehumanization in the process. Candidates often find themselves interacting with impersonal automated systems, struggling to…
I was at a conference last week and heard a dozen variations of “our budget is being cut” or “we are scaling back.” There is no doubt that the funding available to TA during the post-pandemic is being reduced even if requirements are not declining proportionately. TA leaders are frustrated at the imbalance between resources and requirements. But…
Before you start your rant about the inappropriateness of including diversity recruiting in the same sentence as horror films, or start laughing because the juxtaposition completely mirrors your experience, hear me out. What time of day do essentially all horror scenes happen? Night time, of course when it is dark. Some evil being is right…
Back in the 1950’s, product marketers created print ads that ran in newspapers and magazines. Then when they discovered television as a more persuasive advertising medium, everything changed and consumer advertising exploded. A similar phenomenon is happening now in employer branding. Employer branding teams have been refining their EVPs and inclusion messaging but lack a…
With today’s release of the new video marketing capabilities, SparcStart leads the industry as the simple, secure and scalable platform to power employer branding and recruitment marketing video. Increased automation and remote processes have disconnected candidates from the relationships that engage them in the recruiting process. Low application rates, ghosting and offer declines are…
