Engage candidates and elevate your communication with credible content.

Q: What is Amplify?

Video Production Suite – Amplify is the centralized platform to create, brand, manage and distribute all your recruitment marketing video.

Q: Why can’t I create recruitment videos on my own? Why do I need a platform?

You can, you don’t….BUT, video is difficult to create at scale. If you try to create it on your own, it takes about 16 steps and 8 different tools to create one video. With Amplify, we automate a lot of the process, like communication, and reduce that down to just 4 steps where a human touch is needed, and all on one easy to use platform. And why aren’t you already doing it?

Q: Where do I begin adding video to my recruitment process?

Everywhere! – Video is powerful throughout the candidate journey from attraction through onboarding. The SparcStart team and your designated account manager will work with you to target key areas where your recruitment marketing can quickly be improved by the inclusion of video. From there we will work with you to roll out a full calendar and plan to incorporate video through the entire candidate journey

Amplify makes generating video content simple, secure and scalable.

Candidates want to see and hear from their future co-workers and are skeptical about over-produced and formal videos.

Ignite your recruitment marketing.

Build a robust video library that showcases your company culture, team members and work environment.

Share employee-generated stories that resonate with candidates, offering them a genuine glimpse at life in your company.

Enhance every candidate touchpoint, from attracting talent to welcoming new hires.

Create branded landing pages, event announcements, registration pages and employee stories.

Video strengthens the entire candidate journey.

Static communication falls flat in capturing the attention of your target audience, but video is difficult to create and manage at scale.

Amplify addresses these challenges head-on, providing a centralized platform that empowers your employees to contribute video content, ensuring authenticity and relatability.

Video content is not a trend; it’s a transformation in how companies communicate their brand and engage with people.

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more engagement on social media for video versus static content

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better retention with video versus text

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Bring your brand to life and engage with candidates like never before.

By incorporating video into your employer branding and recruitment marketing, you will see...

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Content

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Amplify your brand.

Create compelling and engaging video content at scale to maximize the efficiency of your recruitment marketing.

Increase engagement and reduce spending on social media due to the wider reach video can achieve.

Tell your story with employee generated video so candidates understand why they want to work for you.

Build your employer brand with credible content so candidates connect with your company and want to apply.

Enhance your candidate experience to boost your reputation and drive candidates to take an interest in your company and job openings, greatly increasing your candidate pool.

Strengthen all your candidate touchpoints with a robust video library.

Simple Creation for EGC

Request content from employees with simple email templates that provide suggested topics and guidelines, suggested length, searchable tags and designated video approvers.

Centralized Video Library

Add your existing videos to Amplify for an organized, accessible video library with all your approved videos. They are ready for sharing by your recruiters, social media team and agency.

Secure Approvals

Each video is held behind a firewall until the designated approver reviews and approves it. For videos requiring multiple approvals, Amplify’s automated system routes videos to each individual and tracks their responses.

Customized Branding and Editing

Amplify ensures consistent branding by preloading your logo and company colors into your account so every video is branded appropriately. You can also closed caption, trim, add images and select thumbnails with our intuitive and easy to use editing suite.

Integration with Your Tech Stack

With Amplify’s open APls, you can integrate video with your entire tech stack and include video in nurturing campaigns, your career site, virtual career fairs and everywhere you connect with candidates.

Video Strategy

Your Amplify license includes a facilitated strategy session that gives you a plan for success. You will develop a comprehensive video strategy covering content calendar, participants, length, target audience, distribution and more.

Implementation and Tracking

Generate and monitor results all year with a Content Creation Calendar, Distribution Calendar and Monthly Success Metrics which the Amplify team will guide you through.

Ready to learn more?

Capture employee videos using a simple recording option with no app to download.

Take the first step

Request Info

Quick Talk

Schedule Demo

Transform Your Recruitment Strategy

See the impact you could have with Sparcstart.

Frequently asked questions

What is Amplify?

Video Production Suite – Amplify is the centralized platform to create, brand, manage and distribute all your recruitment marketing video.

Why can’t I create recruitment videos on my own? Why do I need a platform?

You can, you don’t….BUT, video is difficult to create at scale. If you try to create it on your own, it takes about 16 steps and 8 different tools to create one video. With Amplify, we automate a lot of the process, like communication, and reduce that down to just 4 steps where a human touch is needed, and all on one easy to use platform. And why aren’t you already doing it?

Why do I need to incorporate video? Isn’t text-based marketing enough?

You don’t, and Yes – if appealing to the best candidates is not your goal. Static communication does not generate the same level or engagement or differentiate your company from your competitors. With video, you can engage your audience with credible and authentic content that spreads further on social media, generates a higher response rate in outreach and drives more candidates to apply.

Where do I begin adding video to my recruitment process?

Everywhere! – Video is powerful throughout the candidate journey from attraction through onboarding. The SparcStart team and your designated account manager will work with you to target key areas where your recruitment marketing can quickly be improved by the inclusion of video. From there we will work with you to roll out a full calendar and plan to incorporate video through the entire candidate journey