A healthcare client had been paying for ads with programmatic advertising, or pay-per-click (PPC), averaging $1.25 per click. They created their initial Sparcs and asked employees to share them on social media. The Sparcs were shared, liked, commented on and re-shared generating thousands of clicks. Because Sparcs are purchased for a flat fee or with an unlimited-use license, the earned media results were extraordinary.
A global technology company tracked the number of screening calls each recruiter needed to make to identify 5 qualified candidates to send to the hiring managers. Because Sparcs help candidates appropriately opt-in or opt-out, the applicant pool had a higher percentage of qualified and interested individuals reducing the average number of calls required from 20 to 16.
A leading Financial services firm tracked the percent of prospects who responded to InMail and emails when contacted by their sourcing team. An A/B test was structured with a text-only job description attached to half of the outreach, and a Sparc attached to the other half with the phrase, “Click below to meet your boss.” The Sparc generated eight times more engagement.
A telecommunications company struggled to hire for high volume roles in a geographic area with low unemployment and aggressive competition. With substantial base data available, measuring the impact of Sparcs was easy. Within 15 days of publishing their first Sparcs, the number of applications doubled.
An international consulting firm wanted to showcase their culture and create video of employees describing their jobs and work environment. They hired a local production crew to film eight employee videos. Excluding the time of the employees involved, the out-of-pocket cost was $30,000. When they switched to Sparcs and recorded short clips on phone and laptop cameras, the cost dropped to $0 and viewership increased.
