In today’s digital world, recruiting videos are a powerful tool in recruitment marketing, offering an engaging and dynamic way to attract top talent. With social media platforms prioritizing video content and users’ increasing preference for visual over text-based content, recruiting videos can significantly raise awareness, increase reach, and engage potential candidates in a way that static posts or job descriptions simply can’t. By showcasing your employer brand, company culture, and unique value propositions in an authentic way, video allows you to connect with candidates on a deeper level, helping them visualize themselves within your organization.
This can be a daunting task, however, with so many possibilities to cover with video, where do you begin? Well, look no further! We have created a list for you of the best recruiting videos you can make today to help get the ball rolling on your video centered recruitment marketing strategy.
Here are 26 of the best recruiting videos that can amplify your employer brand:
1. Company Culture Video
Showcase the atmosphere, values, and daily life at your organization to give candidates a true feel for what it’s like to work with you.
2. Employee Testimonial Video
Highlight current employees sharing their personal experiences, growth opportunities, and what they love most about working at your company.
3. Day in the Life Video
Follow an employee throughout their workday, providing insight into their role, responsibilities, and the company culture.
4. Leadership Message
A video from a key leader or CEO discussing the company’s mission, vision, and commitment to employee growth and well-being.
5. Job Role Explainers
Create a video that breaks down the key responsibilities, challenges, and rewards of specific job positions you’re hiring for.
6. Behind-the-Scenes Video
Give a glimpse into your office, workspaces, or remote work culture, showing how the team collaborates and innovates together.
7. Hiring Process Overview
A step-by-step breakdown of your recruitment process, explaining what candidates can expect from application to interview.
8. EVP Video
Articulate your company’s unique value proposition that showcases your employer brand, what makes your organization different and why candidates should choose you over others.
9. Team Introduction Video
Introduce your team members and the departments they work in, allowing candidates to see the people they could potentially work with.
10. Diversity and Inclusion Video
Highlight your commitment to creating a diverse and inclusive work environment through employee stories and initiatives.
11. Work-Life Balance Video
Feature employees talking about how the company supports them in achieving a healthy work-life balance, such as flexible hours or wellness programs.
12. Employee Development and Growth Video
Showcase how your company invests in employee learning and career development, including training programs, mentorships, and promotion opportunities.
13. Job Benefits and Perks Video
Highlight your company’s unique benefits, such as health insurance, paid time off, professional development stipends, or company retreats.
14. Recruitment Event Recap Video
Capture highlights from a recent recruitment event or job fair, showcasing the excitement and engagement with potential candidates.
15. Community Impact Video
Share how your company gives back to the community through volunteering, charity work, or partnerships with local organizations.
16. Remote Work Experience Video
For remote-first companies, showcase how employees collaborate and stay engaged while working from home, including tools, best practices, and team activities.
17. Onboarding Experience Video
Take candidates through the onboarding process, illustrating how new hires are welcomed, trained, and integrated into the company culture.
18. Company Achievements and Milestones Video
Celebrate significant company accomplishments, whether it’s a growth milestone, award, or new product launch, showing how your team contributed to the success.
19. Office Tour Video
Provide a virtual tour of your office space, highlighting cool perks, breakout areas, or meeting rooms that showcase your company’s work environment.
20. Employee Wellness Video
Demonstrate how your company prioritizes employee wellness, such as fitness programs, mental health support, or employee assistance programs.
21. Tech Stack Video
Showcase the technology and tools your teams use to collaborate, innovate, and succeed, appealing to tech-savvy candidates.
22. Sustainability and Green Initiatives Video
If your company focuses on sustainability, share the eco-friendly practices, initiatives, and environmental efforts you are implementing.
23. Customer Impact Story Video
Share stories of how your products or services have positively impacted customers, highlighting the difference employees make in not only the company’s success, but your customers’.
24. Meet the Recruiters Video
Introduce your recruiting team, letting candidates see the people behind the hiring process, learn what they’re looking for, and get tips for the application process.
25. Employee Recognition Video
Highlight moments of employee recognition, such as awards, promotions, or exceptional achievements, showing how much your company values its staff.
26. Fun or Employee Engagement Video
Capture fun activities and employee engagement initiatives such as team-building exercises, company outings, or internal contests that highlight your team spirit.
To achieve success at scale, partnering with a video platform can help you streamline the creation, distribution, and analysis of your recruiting videos. A robust video platform allows you to easily distribute content across multiple channels, track viewer engagement, and optimize video performance, ensuring your recruitment marketing efforts reach the right audience. Additionally, video platforms, like SparcStart ,can offer analytics to fine-tune your strategy, allowing you to continuously improve your video content and make data-driven decisions. With the right tools and platforms in place, you can scale your employer branding efforts and attract top talent effectively.
